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I wanted to play with a mix of style and grunge with this campaign to loosen things up a bit and show the creative side of the Bach Hair team.
Shooting 11 different headshots in black & white using a grainy filter assisted in replicating the look and feel of those vintage shots.
We have taken an integrated approach to cutting through with this years campaign by not only advertising in local magazines but using a street art technique of paste-up to get the campaign on the walls in and around the salons in Paddington and Chelmer.
The impact is created by the detail and laborious hand-cutting of each new hair cut by the stylists when they had a spare moment in their day.
If you would like a creative ad campaign that cuts through what your competitors are doing, email me to discuss.
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